Good afternoon my friends! This is my final ad for my Communications 130: Visual Media class. For this assignment was I was to take an original ad and create a similar ad that might be a part of that same ad campaign. Said recreated ad needed to include the logo of the company and incorporate similar colors and themes presented in the original.
The idea behind the “Harness Nature” campaign is the idea of taking animals in nature and being able to see the world as they do and capture these images. The only two ads I could find in this campaign was for an eagle and a shark, both having camera chords dangling from the side of their heads near the eye.
Not only does this ad campaign appeal to photographers, but also to those who are out constantly in nature. They want the best optical performance, as if literally being able to see out of the eye of an eagle or a hawk.
With my new ad I wanted to use a hawk (taking the idea from the term “hawk-eye”.) I wanted to use similar colors of brown and gold, while also using the dark storm clouds present in the original ad. This is appealing because those in tune with nature can see the true beauty that exists in a stormy day.
I apologize for this short blog post, I hoped to make it as simple as I possibly could. Much like the ads, these things are simple and to the point and don’t have much fluff. They present something for the viewer to mull over.
I really enjoyed working on this ad, it was fun being able to try and replicate this ad and see if I couldn’t ad my own flare to a previously existing ad campaign.
Panasonic logo taken from Logo Wikia
Lumix logo taken from Logo Wikia
Camera: taken from Visual Hunt, photo credit to Heipei
Original ad: taken from Google, credit to Lumix-Panasonic
Hawk: taken from Pixabay