Cover Letter (PDF)

NewResume (PDF)

Class Summaries:

27 April 2017—Cindy Jensen and Cynthia Rubio (The Scroll and Soapbox)

SCROLL

News (“The Language of Journalism”)

  • Breaking News
  • International News
  • Church News
  • Crime
  • Hard News

Campus

  • Scroll-backs
  • Department Events
  • Campus Issues
  • Sports
  • Student Life

Art & Entertainment

  • Music
  • Events
  • Lifestyle
  • Artists/Talents
  • Features

Scroll Buzz

  • Culture
  • Listicles
  • Social Issues
  • International Students

Religion

  • Religious Freedom
  • Other Religious
  • International Religion

Copy

  • Make the Scroll look good

Photo

  • Photojournalism

 

SOAPBOX

  • Soapbox Agency is an opportunity to gain experience
  • Research: The start of any product
  • PR: Social Media, Press Conferences, posts, etc.
  • Designs: Client work and department work, video production
  • Account Services: Contact clients and creative teams

 

4 May 2017—Grad Plans

  • 3 Practicums for Communication Majors
  • At least one internship is needed before graduation
  • Grad. Plans help both the students and the school, (the latter to determine how many students will be registering for particular classes)

11 May 2017—Lane Williams (Journalism)

  1. There are benefits to following the news
  2. Consider writing a blog—what’s that passion you want to write about?
  3. Journalism is a profession, (“Democracy is a farce without the press”)
  4. Be a supporter of journalism, (“Journalism is the canary in the coal mine”)
  5. Be a voice of truth and righteousness on social media; it doesn’t matter how many “likes” you get, still still stand up for truth (“if not you then who?”)

18 May 2017—Christian Mawlam and Brian Howard

Q-What can you do in video production?

A-The following:

  • News Director
  • News Producer
  • Assignment Editor
  • Reporter
  • Anchor
  • Writer
  • Video Journalist
  • TV Production

Video Production

Q-Where can you work?

  • Broadcast Station
  • Government Video
  • Video Production
  • Independent Video Production
  • Web Video/Podcasting
  • Ad Agencies
  • PR Firms
  • Higher Education
  • Independent Freelancers
  • Directors

 

25 May 2017—Cory Kerr, Eric Lybbert, James Rognon, Derek Miller (Visual Communication)

  • Visual Media pairs up well with all other emphasises (including News/Journalism.)
  • Vector Graphics stay the same quality no matter the size

1 June 2017—Advocacy

Q-What do you WANT to do?

Employers want workers who can/have…

  1. Work in a team structure
  2. Make decisions and solve problems
  3. Communicate verbally inside and outside an organization
  4. Plan, organize, and prioritize work
  5. Obtain and process information
  6. Analyze quantitative data
  7. Technical knowledge related to a job
  8. Proficiency with software
  9. Create and/or edit written reports
  10. Sell and influence others

 

8 June 2017—Mike Cannon (Public Relations)

Public Agencies

  • Create campaigns
  • Connect better with clients
  • Social media (using it strategically)
  • Spreading of information

Hint: Keep a portfolio of hard and digital copies of my articles and blogs

Writing and editing is foundational to PR

Network is key as well: who you know and what you know

Public relations is a growth industry in the 21st Century!

  • Athletics
  • Celebrities
  • Politics
  • Religion
  • Universities
  • Corporate Bodies
  • Healthcare

“Public relations is a planned process to influence public opinion through sound character and proper performance, based on mutually satisfactory two-way communication.”

Performance–>Public
Recognition–>Relations

Research
Action
Communication
Evaluation

15 June 2017—Beth Hendricks (Advertising)

Advertising tells us something

5 P’s of Marketing

  1. Product
  2. Price
  3. Place (Distribution)
  4. Promotion
  5. People

Classifications of Advertising

  1. By target audience
  2. By geographic area
  3. By medium
  4. By purpose

Types of Advertising Agencies

  1. Full-Service
  2. Business-to-Business
  3. Creative Boutiques
  4. Media-Buying Services
  5. Interactive
  6. In-House

 

 

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